Why is audio-only podcasting the best fit for most podcasters?
If you're thinking about starting a podcast or wondering whether to add video, here's the truth: for most podcasters, audio-only is not just enough - it's often the smarter choice. Let's explore why:
Audio is easier and cheaper to produce
You don't need lights, cameras, or a studio to create a high-quality podcast. With audio, all you need is a decent microphone and a quiet space. This makes it possible to record from your home, a remote location, or wherever your story takes you. Fewer tools, less stress, and a much lower cost of production.
Audio-only podcasts build a deeper listener connection
Audio feels more personal. Without a camera, guests tend to speak more freely, and listeners often feel like they’re part of the conversation. That authenticity helps build trust and loyalty - many fans describe their favorite podcasters as voices they genuinely connect with on a regular basis.
People actually finish audio episodes
The average listen-through rate for audio podcasts is over 80%, even for long episodes. Compare that to video, where completion rates often drop below 30% on platforms like YouTube. If your goal is to have people hear your message or ads from start to finish, audio wins.
It fits into people’s lives
Unlike video or blogs, audio can be enjoyed while doing other things - driving, walking, cleaning, working out, the list is endless. That makes it a uniquely flexible format that can become part of someone’s daily routine.
Open RSS = more freedom
Audio podcasts are distributed via open RSS feeds, which means you're not tied to one app or algorithm. Your show can appear everywhere your listeners are - Spotify, Apple Podcasts, YouTube (audio-only), Pocket Casts, and more. It's also easier to stay in control of your distribution, branding, and any monetization or sponsorship you add to your show.
You don't need video to grow
While video clips can help with social sharing, many of the fastest-growing podcasts are audio-only. If you want to repurpose content for platforms like Instagram or TikTok, you can still use short clips or audiograms - no need to record a full video episode.
In short: keep it simple, keep it audio
For most creators, audio-only offers more flexibility, better completion rates (listening all the way through episodes), and stronger audience connection, without the complexity and cost of video.
ZenCast is built specifically for audio podcasters, without any distractions. Sign up for a free trial and let your voice shine!